To Be Perfectly Honest With You

If you find yourself using the phrase “to be perfectly honest with you” in your sales presentations or in normal conversations with your customers you need to think about what you’re saying. This week we had a manufacture’s representative introduce his new products to...

More About Them and Less About You (80/20 Rule)

It’s Monday morning and you just had a great weekend. You get back to work and someone asks about your weekend. You no more begin to tell how much fun you had when they jump right into their exciting or not so exciting past couple of days. You sit there and listen...

Communicate the Way Your Customer Wants to Communicate

I’m on my way back from a Corporate Sales and Marketing meeting. As I sit on the plane, somewhere over South Dakota, I keep thinking about our discussion of “knowing how your customer wants to communicate.” It became clear to me that if given the choice and without...