We’re in Las Vegas this week taking what I think is a well deserved
vacation. The casinos were getting the better of us, so what better place to go shopping than in Vegas. I had no plans to post an article this week but thought some of you may enjoy this story.
Please note this article was written as a daily journal entry while I was sitting on a bench in an Outlet Mall watching people as my wife shopped. I’m a better watcher than shopper.
We are at the Outlet Mall and I’m setting on a bench watching people while Anita shops. This is back to school week so not many kids running around but the mall still seems busy. It appears that 40% to 60% off is common in most stores today. This may be the normal discount for an outlet mall but sales seem brisk.
I don’t know what the Timberland store sells but a lot of their sacks are being carried through the mall. This reminds me of my Aunt who likes to go around with her Neiman Marcus sack so everyone knows she has shopped there. Maybe a Timberland sack has some sort of status associated with it that I don’t know about.
So, I just bought a pair of shoes that I really didn’t need but the price was right. The funny thing I wondered how the store could or would sell a pair of shoes so cheap. I bought the shoes for 75% off and feel I got a great deal.
If I had bought the shoes last week for 40% off I probably would feel the same way (what a deal). But if I come back tomorrow and the shoes are 90% off I may not think it was so great.
As I continue to wait, I’m thinking if I had really thought before buying the shoes and got more information, I might have realized the reason for the heavy discount was because no one liked these shoes. Hell, I’m not sure I like the shoes either but what a great price.
So, 75% off for a pair of shoes that nobody wants is probably not a great but a fair price for today.
Do you sense a little buyer’s remorse sneaking in?
As I still continue to wait, I think if this is only a fair price for a pair of shoes that nobody wants and I really don’t like maybe I should just take them back.
Nope, no can do! I just remembered the sign in the window said “All Sales Final” “NO RETURNS”.
What a Sale?
Maybe, I need to run down and get one of those Timberland sacks to carry my 75% off pair of shoes, which I don’t really like and nobody else wants back to the hotel in.
I wouldn’t want anyone to think I was cheap.
I would like to like to have a good moral to this story or some great insight to how they used their sales and marketing skills to get me to buy these shoes. But I think it is as simple as:
If you have something on your shelves that nobody wants just mark it down enough and someone (me) will come along and buy it. I should have known better.
You never know the thoughts that pop into your mind as you sit in a crowed outlet mall watching shoppers while on vacation!
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Next week back to work!
Now let’s get out there and over-deliver!
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